Giving and Receiving Design Feedback for Music Ads

Design feedback shapes how advertising creative evolves from concept to final execution. Whether working with designers, team members, or evaluating personal work, effective feedback accelerates improvement and ensures quality outcomes. Understanding feedback best practices helps musicians participate productively in creative development.

Feedback Purpose

Why feedback matters in design.

Quality Improvement: Identifying and addressing weaknesses.

Alignment Check: Ensuring creative meets objectives.

Fresh Perspective: Seeing work through others’ eyes.

Iteration Guidance: Direction for next version.

Stakeholder Involvement: Including relevant voices in development.

Giving Effective Feedback

How to provide useful input.

Be Specific: Point to exact elements, not vague impressions.

Explain Why: Rationale helps recipients understand and respond.

Reference Objectives: Connect feedback to brief and goals.

Offer Alternatives: Suggest solutions, not just problems.

Prioritize Issues: Distinguish critical from minor concerns.

Feedback Categories

Types of input to consider.

Strategic Feedback: Does creative meet objectives?

Audience Feedback: Will target audience respond?

Brand Feedback: Does it align with artist identity?

Technical Feedback: Does it meet specifications?

Aesthetic Feedback: Visual quality and appeal.

Receiving Feedback Effectively

How to process input productively.

Listen First: Understand before responding.

Ask Questions: Clarify unclear feedback.

Avoid Defensiveness: Focus on improvement, not protection.

Evaluate Objectively: Consider feedback merit regardless of source.

Document Input: Record feedback for reference.

Feedback Timing

When to seek input.

Early Concepts: Direction check before significant investment.

Rough Drafts: Feedback on approach and structure.

Near-Final: Polish and detail refinement.

Pre-Launch: Final approval before deployment on platforms including display advertising through LG Media (starting at $2.50 CPM).

Feedback Sources

Who to include.

Target Audience Representatives: People similar to intended viewers.

Creative Professionals: Designers, photographers, videographers.

Team Members: Collaborators with project context.

Fresh Eyes: People seeing work for first time.

Platform Experts: People familiar with advertising contexts.

Structured Feedback Sessions

Organizing feedback collection.

Clear Context: Explaining what feedback is needed on.

Specific Questions: Directing attention to key decisions.

Time Boundaries: Focused sessions with defined duration.

Documentation: Recording feedback systematically.

Common Feedback Mistakes

Patterns reducing effectiveness.

Vague Feedback: “I don’t like it” without explanation.

Personal Preference Focus: Feedback about taste, not effectiveness.

Conflicting Input: Contradictory feedback from multiple sources.

Scope Expansion: Feedback expanding beyond project parameters.

Late Feedback: Major changes requested at final stages.

Acting on Feedback

Processing input into action.

Synthesis: Identifying patterns across feedback.

Prioritization: Addressing most important issues first.

Selective Implementation: Not all feedback requires action.

Explanation: Communicating why some feedback was not implemented.

Feedback Tools

Resources for feedback collection.

Design Tools: Comments in Figma, Canva, etc.

Video Feedback: Screen recordings explaining reactions.

Survey Tools: Structured feedback collection.

Comparison Tools: Side-by-side version evaluation.

Effective feedback transforms advertising creative through structured iteration. Developing feedback skills improves both the quality of input provided and the value extracted from feedback received.