Subtitles in Music Advertising

Subtitles display spoken content as text on video. For music advertising, subtitles ensure messages reach viewers who watch without sound while improving accessibility for deaf and hard-of-hearing audiences. Understanding subtitle implementation helps maximize advertising reach.

Why Subtitles Matter

The value of text display.

Sound-Off Viewing: Reaching muted audiences.

Accessibility: Including all viewers.

Comprehension: Reinforcing spoken content.

Platform Performance: Algorithm preference for captioned content.

Subtitle Types

Different approaches to text display.

Closed Captions: Viewer-controlled, platform-rendered.

Open Captions: Burned into video, always visible.

Auto-Generated: Platform-created captions.

Custom Styling: Brand-matched caption design.

When to Use Subtitles

Situations favoring subtitle addition.

Voiceover Content: Spoken messages needing text.

Lyric Display: Song words shown during music.

Interview Footage: Artist speaking on camera.

Announcement Content: Important information delivery.

Subtitle Design

Creating effective text display.

Readability: Clear font and size choices.

Contrast: Text visible against backgrounds.

Timing: Accurate synchronization with audio.

Positioning: Placement not obscuring content.

Platform Considerations

Subtitles across advertising contexts.

Social Video: Subtitles essential for feed viewing.

YouTube: Platform caption support available.

Stories/Reels: Subtitles for vertical formats.

Display Advertising: Video display through platforms like LG Media (starting at $2.50 CPM).

Technical Implementation

Creating subtitle content.

Transcription: Accurate text of spoken content.

Timing Files: SRT or similar formats.

Platform Upload: Using platform subtitle features.

Burned-In Option: Rendering subtitles into video.

Common Subtitle Mistakes

Patterns reducing effectiveness.

Poor Timing: Subtitles not matching audio.

Readability Issues: Text too small or low contrast.

Inaccurate Text: Errors in transcription.

Obstructive Placement: Subtitles covering important visuals.

Subtitles ensure music advertising reaches all viewers regardless of sound status or hearing ability. Proper implementation improves both accessibility and engagement.