Feature.fm Analytics

Feature.fm provides comprehensive analytics for musicians using their smart link and promotional tools. Understanding these analytics helps artists measure campaign performance, understand audience behavior, and optimize promotional strategies.

Feature.fm Analytics Overview

Feature.fm tracks multiple aspects of fan interaction:

Link Performance: Clicks, views, and engagement on smart links Pre-Save Campaigns: Conversion tracking for upcoming releases Advertising Integration: Performance data for Feature.fm ad campaigns Audience Insights: Geographic and demographic information

Accessing Analytics

Dashboard Navigation

Access analytics through the Feature.fm dashboard:

1. Log into Feature.fm account
2. Navigate to Analytics section
3. Select specific link or view aggregate data
4. Choose date range for analysis

Individual Link Analytics

Each smart link has dedicated analytics:

• Total clicks and unique visitors
• Platform selection breakdown
• Geographic distribution
• Device and browser data

Campaign-Level Views

View aggregated data across:

• All links for a release
• Specific campaign groupings
• Time period comparisons

Key Feature.fm Metrics

Clicks and Visits

Total Clicks: All clicks on the smart link Unique Visitors: Individual people who clicked Click Sources: Where traffic originated

Platform Distribution

See where fans choose to stream:

• Spotify percentage
• Apple Music percentage
• YouTube Music percentage
• Other platforms

Platform distribution varies by:

• Geographic location
• Audience demographics
• Music genre
• Time period

Pre-Save Metrics

For pre-save campaigns:

• Pre-save page views
• Pre-save completions
• Conversion rate
• Platform breakdown of pre-saves

Geographic Data

Location insights include:

• Country-level distribution
• Top countries for engagement
• Regional performance patterns

Device Breakdown

Technology insights:

• Mobile vs. desktop percentages
• iOS vs. Android distribution
• Browser types

Pre-Save Campaign Analytics

The Pre-Save Funnel

Feature.fm tracks the pre-save journey:

1. Smart link click
2. Pre-save landing page view
3. Platform selection
4. Pre-save completion
5. Confirmation

Conversion Rate Calculation

Pre-save conversion rate: Conversion Rate = (Pre-Save Completions / Landing Page Views) x 100

Typical rates range from 10% to 50% depending on:

• Audience quality
• Landing page design
• Fan anticipation level

Pre-Save Platform Distribution

Track which platforms receive pre-saves:

• Spotify pre-saves
• Apple Music pre-adds
• Other platform support

Post-Release Analysis

After release, evaluate:

• Did pre-savers stream?
• First-day streaming correlation
• Pre-save to fan conversion

Traffic Source Analysis

Source Identification

Feature.fm identifies traffic sources:

• Direct links
• Social media platforms
• Email campaigns
• Advertising platforms

UTM Integration

UTM parameters enhance source tracking:

• Add UTMs to Feature.fm links
• View source breakdown in analytics
• Connect to advertising campaigns

Comparing Sources

Analyze source performance:

• Which sources drive most clicks
• Which sources convert best
• Cost efficiency by source

Advertising Analytics

Feature.fm Ad Performance

For campaigns using Feature.fm advertising:

• Impressions delivered
• Clicks generated
• Click-through rates
• Cost per click
• Platform-specific performance

Attribution Data

Track advertising impact:

• Streams attributed to ads
• Pre-saves from advertising
• Fan acquisition metrics

Campaign Optimization

Use analytics to optimize:

• Which creatives perform best
• Optimal audience targeting
• Budget allocation guidance

Fan Capture Analytics

Email Collection

Track email capture performance:

• Emails collected
• Capture rate
• Source of emails
• Email list growth

Data Quality

Assess captured data:

• Valid email percentage
• Engagement from captured fans
• Geographic distribution

Pixel Integration Analytics

Meta Pixel Data

When integrated with Meta Pixel:

• Retargeting audience size
• Conversion event tracking
• Audience insights

TikTok Pixel Data

TikTok integration provides:

• Audience building confirmation
• Event tracking verification

Cross-Platform View

Combine Feature.fm data with:

• Advertising platform analytics
• Streaming platform data
• Website analytics

Interpreting Feature.fm Data

Performance Benchmarks

Compare against benchmarks:

• Industry averages for click rates
• Typical pre-save conversion rates
• Genre-specific patterns

Trend Analysis

Track patterns over time:

• Growing or declining engagement
• Seasonal variations
• Campaign impact visibility

Quality Assessment

Evaluate beyond volume:

• Do clicks convert?
• What sources produce best fans?
• Geographic quality indicators

Optimization Based on Analytics

Link Optimization

Improve based on data:

• Test different landing page designs
• Adjust platform prominence
• Optimize for top-performing regions

Source Optimization

Focus on best sources:

• Invest more in high-converting sources
• Reduce spend on poor performers
• Test new sources strategically

Timing Optimization

Identify optimal timing:

• Best days for engagement
• Peak hours for clicks
• Campaign duration insights

Reporting Feature.fm Results

Key Report Elements

Include in reports:

• Total clicks and unique visitors
• Platform distribution
• Pre-save conversion rate
• Geographic highlights
• Source performance

Visualization

Present data clearly:

• Platform pie charts
• Geographic maps
• Trend line graphs
• Funnel visualizations

Actionable Insights

Include recommendations:

• What worked well
• What needs improvement
• Suggestions for future campaigns

Advanced Analytics Features

API Access

For advanced users:

• Pull data programmatically
• Build custom dashboards
• Automate reporting

Scheduled Reports

Automate analytics delivery:

• Daily or weekly email summaries
• Stakeholder reporting
• Performance alerts

Team Access

Share analytics with team:

• Label representatives
• Management
• Collaborators

Display advertising through services like LG Media at lg.media can drive traffic to Feature.fm smart links, with campaign performance trackable through Feature.fm analytics at $2.50 CPM on music websites.

Feature.fm analytics provide comprehensive insight into smart link performance and fan acquisition. By understanding and acting on these analytics, musicians can optimize promotional campaigns and make data-informed decisions about their marketing strategies.