Linkfire Analytics

Linkfire provides enterprise-level smart link analytics used by major labels and independent artists alike. The platform offers detailed insights into link performance, audience behavior, and campaign effectiveness.

Linkfire Analytics Overview

Linkfire tracks comprehensive data across smart links:

Performance Metrics: Clicks, page views, and engagement Audience Insights: Geographic and demographic information Platform Analytics: Streaming service selection data Attribution: Source tracking and campaign measurement

Accessing Linkfire Analytics

Dashboard Navigation

The Linkfire dashboard provides multiple analytics views:

• Overview dashboard for quick insights
• Individual link analytics
• Board-level aggregation
• Campaign groupings

Analytics Interface

Navigate to analytics through:

1. Select link from library
2. Click Analytics tab
3. Choose date range
4. View detailed metrics

Filtering Options

Filter data by:

• Time period
• Link type
• Campaign
• Custom tags

Core Linkfire Metrics

Page Visits

Track landing page engagement:

• Total page visits
• Unique visitors
• Visit trends over time
• Peak traffic periods

Clicks to Destinations

Measure destination engagement:

• Total outbound clicks
• Clicks by platform
• Click-through rate from page visits
• Platform preference percentages

Platform Distribution

Understand streaming preferences:

• Spotify selection rate
• Apple Music selection rate
• YouTube Music and others
• Regional platform variations

Geographic Analytics

Location Data

Linkfire provides geographic insights:

• Country-level breakdown
• Top countries by clicks
• Regional engagement patterns
• Market performance comparison

Geographic Trends

Analyze location patterns:

• Growing markets
• Declining engagement areas
• New territory penetration
• Tour planning insights

Device and Technology

Device Breakdown

Understand how fans access links:

• Mobile percentage
• Desktop percentage
• Tablet usage
• Device trends

Operating System

Platform usage insights:

• iOS vs. Android
• Windows vs. Mac
• Browser distribution

Implications for Optimization

Device data informs:

• Mobile optimization priority
• App vs. browser behavior
• Platform-specific issues

Pre-Save Analytics

Pre-Save Performance

Track pre-save campaigns:

• Pre-save page views
• Pre-save completions
• Conversion rate
• Platform distribution

Pre-Save Funnel

Analyze the conversion journey:

• Landing page views
• Platform selection
• Authentication completion
• Pre-save confirmation

Post-Release Connection

Link pre-saves to results:

• Release day performance
• Pre-save to stream conversion
• Long-term fan retention

Source Attribution

Traffic Sources

Identify where visitors originate:

• Social media platforms
• Email campaigns
• Advertising sources
• Organic search

UTM Parameter Support

Enhanced attribution through UTMs:

• Campaign identification
• Source tracking
• Medium categorization
• Content differentiation

Attribution Insights

Use source data for:

• Marketing ROI assessment
• Budget allocation decisions
• Channel optimization

Board Analytics

Board-Level View

Aggregate data across links:

• Total board performance
• Link comparison
• Campaign rollups
• Release-level analytics

Comparison Tools

Compare performance:

• Link vs. link
• Campaign vs. campaign
• Time period comparisons
• Benchmark tracking

Integration Analytics

Pixel Performance

When pixels are integrated:

• Fire confirmations
• Audience building data
• Conversion attribution

API Data

For technical users:

• Raw data exports
• Custom integrations
• Automated reporting
• Third-party connections

Interpreting Linkfire Data

Benchmark Comparison

Evaluate against standards:

• Industry benchmarks
• Historical performance
• Genre comparisons
• Label averages

Quality Assessment

Look beyond volume:

• Click-through rates
• Conversion rates
• Geographic quality
• Device quality indicators

Trend Identification

Spot patterns in data:

• Growing vs. declining engagement
• Seasonal patterns
• Campaign impact
• Long-term trajectories

Optimization Strategies

Platform Prominence

Adjust based on data:

• Feature popular platforms prominently
• Regional customization
• Test platform ordering

Geographic Focus

Target based on engagement:

• Advertising in responsive markets
• Content localization
• Regional campaign strategies

Timing Optimization

Release and promote optimally:

• Peak engagement days
• Optimal posting times
• Campaign duration insights

Reporting Features

Automated Reports

Set up scheduled reports:

• Daily summaries
• Weekly rollups
• Campaign completion reports
• Stakeholder updates

Export Options

Get data out:

• CSV exports
• PDF reports
• API access
• Dashboard sharing

Label/Team Reporting

For organizations:

• Artist comparison reports
• Roster-level insights
• Campaign effectiveness
• Resource allocation data

Advanced Analytics

Insights Dashboard

Premium features include:

• Audience insights
• Demographic data
• Behavioral patterns
• Predictive elements

Custom Metrics

Define specific measurements:

• Custom conversion goals
• Unique KPI tracking
• Business-specific metrics

Cross-Campaign Analysis

Understand broader patterns:

• What strategies work best
• Optimal campaign structures
• Budget efficiency patterns

Using Analytics for Decision Making

Marketing Decisions

Inform strategy with data:

• Channel allocation
• Creative direction
• Timing optimization
• Budget distribution

Release Strategy

Guide release planning:

• Market prioritization
• Platform focus
• Timing considerations
• Promotional sequencing

Long-Term Planning

Build on insights:

• Audience development strategy
• Market expansion plans
• Platform relationship decisions
• Resource allocation

Display advertising through services like LG Media at lg.media can drive traffic to Linkfire smart links for comprehensive tracking, with music website placements starting at $2.50 CPM.

Linkfire analytics provide detailed insight into smart link performance and audience behavior. By leveraging these analytics for optimization and strategic decision-making, musicians can improve promotional effectiveness and better understand their growing audience.