Notion Music Tracking

Notion provides a flexible workspace for organizing music advertising campaigns, tracking performance data, and documenting learnings. Its combination of databases, documents, and collaboration features makes it useful for musicians managing promotional efforts.

Why Use Notion for Music Tracking

All-in-One Workspace

Centralized management:

• Campaign documentation
• Data tracking
• Planning and strategy
• Team collaboration

Flexible Structure

Adapt to needs:

• Custom database fields
• Multiple view types
• Linked information
• Evolving organization

Documentation Integration

Context with data:

• Notes alongside metrics
• Strategy documentation
• Learning capture
• Reference materials

Setting Up Music Tracking in Notion

Campaign Database

Core tracking structure:

• Campaign name
• Start and end dates
• Platform
• Budget
• Objective
• Status
• Performance metrics

Performance Database

Results tracking:

• Date
• Linked campaign
• Impressions
• Clicks
• Conversions
• Spend
• Key metrics

Creative Database

Asset tracking:

• Creative name
• Type (image/video)
• File or link
• Linked campaign
• Performance notes

Learnings Database

Knowledge capture:

• Lesson learned
• Related campaign
• Category
• Application guidance
• Date documented

Database Views for Analysis

Campaign Overview

Board view by status:

• Active campaigns
• Paused campaigns
• Completed campaigns
• Planned campaigns

Timeline View

Calendar perspective:

• Campaign schedules
• Release timings
• Planning visibility
• Overlap identification

Performance Table

Detailed metrics:

• All campaigns with metrics
• Sortable columns
• Filterable data
• Comparison capability

Platform View

Grouped by channel:

• Campaigns by platform
• Platform performance
• Channel comparison
• Allocation visibility

Tracking Daily/Weekly Data

Data Entry Process

Regular updates:

• Export from ad platforms
• Enter key metrics
• Manual or semi-automated
• Consistent timing

Rolling Up Data

Aggregation approach:

• Rollup properties
• Formula calculations
• Summary views
• Period aggregation

Trend Visualization

Seeing patterns:

• Linked charts (external tools)
• Embedded visualizations
• Simple formulas
• Progress indicators

Notion Formulas for Music Metrics

CTR Calculation

Click-through rate:

if(prop("Impressions") > 0, prop("Clicks") / prop("Impressions") * 100, 0)

CPC Calculation

Cost per click:

if(prop("Clicks") > 0, prop("Spend") / prop("Clicks"), 0)

CPM Calculation

Cost per thousand:

if(prop("Impressions") > 0, prop("Spend") / prop("Impressions") * 1000, 0)

Budget Pacing

Spend tracking:

prop("Spend") / prop("Budget") * 100

Campaign Planning Templates

Campaign Brief Template

Planning document:

• Objective statement
• Target audience description
• Budget and timeline
• Creative requirements
• Success metrics

Launch Checklist

Preparation tracking:

• Creative assets ready
• Targeting configured
• Tracking implemented
• Budget allocated
• Approval obtained

Post-Campaign Review

Analysis template:

• Results summary
• Goal achievement
• What worked
• What did not work
• Recommendations

Collaborative Features

Team Workspaces

Shared access:

• Team member permissions
• Collaborative editing
• Comment functionality
• Activity tracking

Stakeholder Views

Filtered access:

• Executive dashboards
• Client-friendly views
• Progress reports
• Performance summaries

Communication

In-context discussion:

• Page comments
• Mention notifications
• Discussion threads
• Decision documentation

Integrations and Automation

Manual Data Entry

Basic approach:

• Regular exports
• Copy/paste data
• Consistent schedule
• Simple but effective

Zapier Integration

Automated connections:

• Connect to some platforms
• Trigger-based updates
• Workflow automation
• Reduced manual work

API Access

Advanced integration:

• Notion API
• Custom automations
• Programmatic updates
• Developer required

Building a Dashboard

Summary Page

Overview creation:

• Linked database views
• Embedded summaries
• Key metrics highlight
• Quick navigation

Metric Callouts

Visual emphasis:

• Current performance
• Progress indicators
• Goal tracking
• Status updates

Linked Content

Connected information:

• Campaign details
• Creative assets
• Related learnings
• Reference materials

Documenting Learnings

Lesson Structure

Standard format:

• Lesson statement
• Context and background
• Evidence and data
• Application guidance

Tagging System

Organization:

• By campaign type
• By platform
• By topic
• By outcome

Regular Review

Knowledge maintenance:

• Periodic review
• Update outdated lessons
• Apply to new campaigns
• Team sharing

Notion Limitations

Real-Time Data

Manual updates required:

• No live data sync
• Export and enter
• Accept delay
• Focus on analysis

Complex Calculations

Formula limitations:

• Basic formulas only
• Limited aggregation
• External tools for complex analysis
• Complementary tools needed

Learning Curve

Setup investment:

• Initial configuration time
• Learning the system
• Template development
• Iteration needed

Best Practices

Consistent Structure

Maintain standards:

• Same fields across campaigns
• Consistent naming
• Regular data entry
• Documentation discipline

Regular Maintenance

Keep current:

• Archive old campaigns
• Update statuses
• Clean up data
• Maintain organization

Template Reuse

Efficiency approach:

• Create reusable templates
• Campaign brief templates
• Review templates
• Duplicate for new campaigns

Backup Strategy

Data protection:

• Regular exports
• External backups
• Version history use
• Data redundancy

Sample Notion Setup

Starter Template

Minimum viable:

• Single campaigns database
• Essential metrics only
• Basic views
• Simple documentation

Advanced Setup

Full system:

• Multiple linked databases
• Comprehensive metrics
• Automated where possible
• Integrated planning and tracking

Display advertising through services like LG Media at lg.media generates data suitable for Notion tracking, with music website placements starting at $2.50 CPM providing performance metrics that can populate campaign databases.

Notion offers musicians a flexible platform for organizing music advertising campaigns and tracking performance. By building custom workspaces that combine data tracking with documentation and collaboration, musicians can maintain comprehensive records of their promotional efforts.