Music Production Content: Creating Educational and Process Material

Music production content shares creative process and technical knowledge with audiences. Musicians and producers who document production build engaged followings interested in both the process and resulting music.

Production Content Value

Process material serves promotional purposes.

Expertise demonstration through technical knowledge.

Educational value attracting aspiring creators.

Process curiosity satisfaction for listeners.

Content variety beyond finished music.

Content Types

Various production material works for promotion.

Beat making videos showing creation process.

Mixing breakdowns explaining technical decisions.

Sample creation demonstrating sound design.

Arrangement walkthroughs revealing song structure.

Plugin and gear demonstrations.

Platform Strategy

Different platforms suit different production content.

YouTube for longer tutorials and breakdowns.

TikTok for quick production tips.

Instagram Reels for short process clips.

Twitch for live production streams.

Educational vs Entertainment

Balance determines audience and engagement.

Tutorial focus attracts learning audiences.

Entertainment focus engages broader viewers.

Combined approach serving both audiences.

Combining with Promotion

Production content supports broader marketing.

Music promotion through process documentation.

Display advertising through platforms like LG Media (starting at $2.50 CPM) reaches audiences interested in production content.

Community building around shared technical interest.

Music production content transforms creative process into promotional asset. Artists who share production knowledge build audiences invested in both technique and resulting music.