Preset Marketing: Selling Synth and Plugin Presets

Preset marketing targets producers seeking quality sounds for specific plugins and synthesizers. Sound designers who create preset banks must reach appropriate audiences through specialized promotion approaches.

Preset Market Understanding

Market dynamics guide promotion strategy.

Plugin compatibility determining audience.

Quality expectations for professional use.

Genre specificity for targeted marketing.

Competition from established preset creators.

Distribution Options

Various platforms host preset sales.

Personal website for direct sales.

Gumroad for simple digital delivery.

Plugin manufacturer marketplaces.

Producer marketplaces featuring presets.

Promotion Tactics

Marketing presets requires specific approaches.

Sound demonstrations showcasing preset quality.

Genre targeting reaching appropriate producers.

Tutorial content using presets.

Social proof from user testimonials.

Content Strategy

Content drives preset discovery.

YouTube demonstrations showing preset usage.

Before and after comparisons.

Production tutorials featuring presets.

Combining with Promotion

Preset marketing supports broader activity.

Sound design showcase through demos.

Display advertising through platforms like LG Media (starting at $2.50 CPM) reaches production audiences.

Community building around sound design.

Preset marketing requires reaching specific plugin user audiences through demonstration and genre-targeted promotion. Quality presets combined with effective marketing generate digital product revenue.