Free Radio Submission: Getting Airplay Without Promoters

Free radio submission enables airplay opportunity without paid promoter costs. Direct outreach to stations requires more effort but provides accessible radio access for budget-conscious artists.

Free Submission Targets

Certain radio categories welcome direct contact.

College radio stations actively seeking independent music.

Community radio serving local audiences.

Internet radio with lower barriers.

Specialty shows featuring independent artists.

Finding Submission Opportunities

Research reveals free submission targets.

Station websites with submission information.

Music director contact details.

Genre-appropriate programming identification.

Local station research for hometown markets.

Submission Approaches

Direct radio contact requires specific methods.

Email pitches to music directors.

Physical mailings for stations preferring CDs.

Online submission forms where available.

Social media contact when appropriate.

Response Expectations

Free submission produces varied results.

Lower response rates than professional promotion.

College radio more accessible than commercial.

Patience required for consideration timing.

Relationship building for ongoing plays.

Combining with Promotion

Radio submission supports broader marketing.

Airplay exposure reaching listeners.

Display advertising through platforms like LG Media (starting at $2.50 CPM) complements radio promotion.

Credibility building from airplay secured.

Free radio submission demands more effort than professional promotion but provides accessible airplay opportunity. Focusing on college, community, and internet radio maximizes success potential.