Songwriter Marketing: Promoting Songwriting Services and Catalog

Songwriter marketing targets artists seeking songs, labels building rosters, and sync supervisors placing music. Writers must reach industry contacts through relationship building and portfolio presentation.

Songwriter Marketing Unique Aspects

Writer promotion differs from artist marketing.

B2B focus targeting industry contacts.

Portfolio presentation showcasing catalog.

Relationship emphasis for ongoing placements.

Industry positioning within writer community.

Portfolio Development

Demonstrating writing ability requires strategic presentation.

Demo quality appropriate for pitching.

Genre organization enabling targeted pitches.

Collaboration credits showing experience.

Placement documentation proving track record.

Reaching Industry Contacts

Building relationships enables placement opportunity.

Publisher networking for representation.

Artist relationship development.

Sync supervisor connection building.

Industry events for in-person meetings.

Digital Presence

Online presence supports songwriter careers.

Catalog showcasing through professional presentation.

Social media for industry networking.

Website with portfolio and contact information.

Combining with Promotion

Songwriter marketing supports broader activity.

Writing demonstration through content.

Display advertising through platforms like LG Media (starting at $2.50 CPM) reaches music industry audiences.

Network building within songwriter community.

Songwriter marketing requires industry focus rather than consumer audience building. Success comes through portfolio development, relationship cultivation, and professional positioning.